Privacy Policy

Thank You for visiting Ultra Play. Ultra Media And Entertainment Private Limited (“Company”, and collectively “we”, “us” or “our”) is a company incorporated under the provisions of the (Indian) Companies Act, 1956 and is the owner of the website - www.ultraplay.in and all its variants including but not limited to digital application, wapsite, etc. (“Service”). We value the trust placed by you and therefore, we follow the highest standards of privacy guidelines to protect the information shared with or collected by the Company from its users. This Privacy Policy (“Policy”) contains how the Company uses any personal information submitted or collected at the Service with Your consent and is subject to change from time to time without any written notice to you. Please read this Policy carefully.

THIS PRIVACY POLICY CONSTITUTES A LEGAL AND BINDING AGREEMENT BETWEEN YOU (THE END USER OF SITE) AND THE COMPANY (THE OWNER OF THE SITE), AND GOVERNS YOUR USE OF THE SITE/SERVICE. BY CHECKING/CLICKING ON THE ‘I AGREE’ LINK AND/OR BY DOWNLOADING AND/OR INSTALLING AND/OR BROWSING OR USING THE SITE, YOU EXPRESSLY ACCEPT THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT ACCEPT THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT BROWSE AND/OR DOWNLOAD AND/OR INSTALL AND/OR USE SITE AND SITE SERVICES.

For the purpose of this Policy, wherever the context so requires, “You”, “Your” or “User” shall mean any person natural or legal, who has accessed the Service and/or agreed to avail the services of the Service by providing required details.

This document is an electronic record in terms of (Indian) Information Technology Act, 2000 and rules thereunder pertaining to electronic records in various statutes as amended by the Information Technology Act, 2000. Use of Service is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. If you are a minor i.e. under the age of 18 years, you may use the Service only with the involvement of a parent or guardian.

Please read this Policy before using the Service and/or submitting any personal information. By accessing and/or using the Service and/or various features available and present herein, you accept and confirm your acceptance to the practices and standard operating procedure as described in this Policy. These practices may be changed at the sole discretion of the Company, with or without notice, from time to time as part of continuous change and applicability of new business, regulatory, legal and statutory provisions which are binding upon the Company as a law-abiding corporate citizen but any changes which could be undertaken by the Company shall be published and changes will only be applicable to activities and information on a prospective basis, not retroactively. Please ensure that you read and understand this Policy and the terms and conditions thereof as and when you visit the Service.

OVERVIEW

We are an over-the-top (“OTT”) platform where the users are offered access to audio-visual media and entertainment content in the form of full-length feature films, non-feature film videos, television serials, short films, documentary films, promotional videos, music videos and various other media and entertainment related contents (“Content”). The Content is made available through internet streaming with an option of downloading (wherever available) and is accessible through our application Ultra Play and website www.ultraplay.in and all its variants.

COLLECTION AND USE OF INFORMATION

‘Personal Information’, ‘Information’ and ‘Sensitive Personal Data or Information’ shall have the meaning ascribed to it under the Information Technology Act, 2000 and Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

1. GENERIC INFORMATION / FINANCIAL INFORMATION

  • a) We collect your Personal Information or Information when you use or browse the Service and at the time of your registration with Service and you share such information with us through email or by posting on the Service or by interacting with our customer care in surveys or service, or by participating marketing promotions or by any other means made available to you by us.
  • b) We collect information with respect to your name, mobile number, email, address, IP address, zip code, age, gender, occupation etc. Based on your purchase of the subscription package, our payment gateway partners collect information with respect to your credit/debit card details or other bank account details, payment method.
  • c) In order to access some features of the Service, you will have to create an account. You shall never use another's account without prior permission.

2. DEMOGRAPHIC INFORMATION

  • a) We may track certain information about you based upon your behavior while using the Service.
  • b) We may also collect your Information to track user behavior and preferences for internal analytics and research.
  • c) If you choose to post messages on our message boards, chat rooms or other message areas or leave feedback, we will collect that information you provide to us.
  • d) If you send us personal correspondence, such as emails or letters, we may collect and store such information.
  • e) We identify and use your IP address to help diagnose problems with our server.
  • f) We will occasionally ask you to complete optional online surveys.

3. COMMUNICATION DATA INFORMATION

We may use the information collected about You for the purpose of communicating with You through various methods, including but not limited to email, push notifications, phone calls, text messaging, RCS and WhatsApp messages.

  1. Updates regarding new Content(s) uploaded on Ultra Play.
  2. Information about new features or enhancements to Ultra Play Platform.
  3. Marketing and promotional announcements, either directly or through our Authorized Partners.
  4. Consumer surveys to improve our Service(s).
  5. Notifications related to Your Membership Plan, including confirmation, expiry, and renewal details.
  6. Delivery of Service(s) requested by You, processing of transactions, and related operational support.

4. AUTOMATIC INFORMATION COLLECTION

We may use a variety of technologies that automatically or passively collect information about how the Service is accessed and used (“Usage Information”).

5. COOKIES INFORMATION

When you use the Service, Service’s servers may collect information indirectly and automatically about your activities on the Service by way of cookies.

COOKIE POLICY

  1. REQUIREMENT OF COOKIE POLICY
  2. REJECTION AND DELETION OF COOKIE
  3. AVOID INVASION OF PRIVACY
  4. HOW ARE COOKIES USED

6. WEB BEACONS

Web beacons are small pieces of code used to collect advertising data, such as counting page views and responses.

7. EMBEDDED SCRIPTS

An embedded script is a programming code that is designed to collect information about your interactions with the Service.

8. LOG FILE INFORMATION

Our servers may include logs such as your IP address, browser type, language, referring/exit pages and URLs.

9. INFORMATION FROM PARTNERS

We collect information from partner companies with whom you have a relationship to support service delivery.

10. INFORMATION COLLECTION FROM OTHER SOURCES

We may obtain information from third-party service providers for security, payment and operational purposes.

11. DISCLOSURE OF PERSONAL INFORMATION WITH THIRD PARTIES

We may disclose Personal Information to affiliates and third parties where legally required or for service operation.

12. ACCESS TO ACCOUNT AND PROFILE

You are responsible for maintaining the security of your account and password.

13. THIRD PARTY SITES

The Service may provide links to third-party websites with their own privacy policies.

14. ACCESS TO INFORMATION

Only authorized employees, service providers, agents and contractors may have access to collected information.

15. PROMOTIONAL AND MARKETING ACTIVITIES

We may send regular communications regarding offers and updates; you may request opt-out via support email.

16. OTHER PLATFORMS, APPLICATIONS AND WEBSITES

Our service may be available on third-party platforms that maintain independent policies.

17. SECURITY AND COMPLIANCE WITH LAWS

We take reasonable measures to protect personal information and comply with applicable laws.

18. AMENDMENT

We reserve the right to modify this Policy from time to time in accordance with law.

19. CONSENT

By using the Service and providing information, you consent to collection and processing under this Policy.

20. OUR COMMITMENT TO DATA SECURITY

We use industry-standard security measures but cannot provide an absolute guarantee.

21. FORCE MAJEURE

We are not liable for data loss caused by events beyond reasonable control.

22. OUR COMMITMENT TO CHILDREN'S PRIVACY

We do not knowingly collect personal information from persons below 18 years of age.

Email: grievanceofficer@ultraindia.com

23. YOUR CHOICE

You may decline submitting personal information, but some services may become unavailable.

24. UPDATION/MODIFICATION OF INFORMATION

You can access and update your account information by logging into your account.

25. PROHIBITED USES

  • Any unlawful use of the Service.
  • Any fraudulent purpose.
  • Any harmful behavior, including toward minors.
  • Sending unauthorized promotional material.
  • Uploading malicious software or code.

26. SPECIAL NOTE TO INTERNATIONAL USERS

This Service is hosted in India and governed by the applicable laws of India.

27. TERMS USED

"We/Company/us/our" refers to Ultra Media And Entertainment Private Limited.

28. GOVERNING LAWS AND JURISDICTION

This Policy is governed by the laws of India and courts of Mumbai, India.

29. IN THE EVENT OF MERGER, SALE, ETC

In merger, acquisition or sale events, information may be transferred in accordance with this Policy.

30. GRIEVANCE REDRESSAL

Pratiksha Prajapati
2-C, Thakkar Industrial Estate
N.M. Joshi Marg, Lower Parel (E)
Mumbai, Maharashtra 400011
Email: grievanceofficer@ultraindia.com
Monday to Friday except Public Holidays (10:00 AM to 6:00 PM)

Please do not share any private information at the above stated email ID.